North/South
Packaging Design for Will McCranie
- DESIGN AGENCY
- Mingle
- CLIENT
- Will McCranie
- IN COLLABORATION WITH
- Michael Gluzman and
Georgios Saliaris
Summary
Will McCranie came to Mingle, the cooperative design practice I co-founded with Michael Gluzman, with the need to design packaging for a double EP he wished to release.
Half of the songs had been recorded in the client’s hometown in the rustbelt south. The other half of the songs had been recorded in his new city of residence, New York.
When Michael and I spoke with Will about his past and present, the summer days of his youth in his grandfather’s wood-working shop came up as often as the urbanity of his new surroundings.
The resulting design we delivered to him is laser-etched into burled wood veneer. It engages the duality of our client’s journey, pitting digital versus physical, process versus material, and new versus old.
Photography by Michael Gluzman