Yall & Us Portal
A Pop-Up Webstore for Subports
- DESIGN AGENCY
- People of Resource
- CLIENT
- Subports
- IN COLLABORATION WITH
- David VanArsdale, Stephen Kennedy, and Carolyn Stewart
- VISIT THE SITE
- Yall & Us Portal
Summary
While at People of Resource, I concepted and curated a design exhibition called Yall & Us on behalf of Modern Atlanta. Early buzz about the show prompted New York-based mobile e-commerce start-up Subports to tap Yall & Us as an ideal showcase for their text-to-buy technology. People of Resource and Subports collaborated to create a pop-up webstore of the objects included in the exhibition.
Knowing that Subports wanted to implement a specific approach to development of the site provided some of our constraints. There was an implicit opportunity to hide and then reveal our objects. How could we exploit that to create visual interest?
Leveraging both the hide/reveal opportunity and the wonderful diversity of objects in our exhibition, we created a tone on tone image of the sillouhettes of each product.
To do this, we created drawings of each product and laser-cut the sillouhettes from foamcore. We then arranged the products on one of our studio walls and experimented with photographing the arrangement under a variety of lighting conditions. The most successful image was put into use on the site.
Of the many retail experiments, ICFF exhibitions, and portal sites Subports has organized, the Yall & Us site and exhibition has proved to be one of the most profitable. It continues to be a sales leader for Subports and for the designers offering products through it.